


Raising Sh 750million by Rhino Ark is both fun and a much cherished
exercise in various parts of the world through a series of activities
that have cut a niche for themselves in the past two decades.
There is the Rhino Charge race whose limit entry is sixty teams in any
given year and each team has to pledge Sh 500,000 to one million
towards the fund before it is allowed to participate.
Interestingly, many teams registers but have to be pushed to the next
year due to the high number of entries that have ensured the rugged
terrain motor vehicle race remains attractive and exciting the world
over.
"We received the pledges in reducing levels from Sh 1million, Sh
500,000 and Sh 200,000.By August 22 last year, all positions had been
taken and bookings closed," says Rhino Ark management committee
chairman Mr Collin Church.
Two other charities based and registered in United States and United
Kingdom also host their own events to raise funds for the project and
have been recording increased collections in the past two decades.
Wildlife and Forestry Minister Mr Noah Wekesa expressed surprise at
the success of the Aberdare Forest fencing project that saw Rhino Ark
and their partners raise Sh 750million while the government raised a
paltry Sh 100million.
"This is proof that the government can not do everything on its own
and must encourage private partnerships with people and organisations
with similar intentions if it is to achieve development at a faster
pace," he said.
Rhino Charge attracts participants from across the world and is one of
the most covered events in the country by international television
channels such as National Geographic, BBC's Top Gear, DSTV, CNN and
Reuters Africa Journal where it is dubbed as "an event of its own kind
in ther world".
Mr Church says that the event is a measure of Rhino Ark's success in
eradicating poverty, increasing farm revenue while at the same
timeconservaing the Aberdare ecosystem.
"This is how we market ourselves to the worldand the annual Rhoni 4x4
off road event serves in making billions of people across the world to
be glued to teir screens watching the rally teams tackel the harsh
terrain across rivers, up rocky hilly section and down slippery ones,"
he adds.
In the race any car capable of going in as straight a line as possible
in impossible kenya terrain can compete. Tractors tanks, crawlers and
trail bikes are not permitted but two wheel drives and 4wheel drive
vehicles fitted with tractor tyres among other mosnster like tyres.
"The six member teams, navigate, push, pull, grunt, groanand winch
their way to complete as many guard posts in the ten hours permitted,"
he says.
Winners then receive the most coveted prize-the Victor Ludorum,. the
highest placed and highest fund raise.
In Kenya there is another race associated with Rhino Ark and will take
place in November 1 at Athi River dubbed the, "Quattro Charge".
The event raised Sh 1,783,500 and attracted 1,500 spectators who
cheered the particpnts and in the previous years was used to raise
money for cars entering the event.
In his parting remarks, the minister urged Rhino Ark to consider
allocating a share of the proceeds in funding the rehabilitation of
the Mau Forest once the settlers are evicted and the exercise kicks
off.
Another event associated with Rhino Ark is Hog Charge, in its 11th
year where cross country bicycle rally challenge is organised by one
of the participants pf the main event.
This year it raised Sh 3,252,897 from sponsorships and contributions
from various schools across East Africa and has to date raised Sh over
15 million.
In UK, a similar Charge event is planned in September this year to
raise funds for the conservation effort.
Rhino Charge continues to be an attraction the world over and a
must-see event on global television channels where advertisers pay
dearly for slots to be market their wares.
ENDS
Pictures courtesy of (ERIC KIHIU)RhinoArk Charitable Trust.
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